HIPAA Compliance
At MedGrowMedia, we understand that protecting patient privacy is not just a legal requirement—it's a fundamental responsibility. Our services and platforms are designed with HIPAA compliance at their core.
Our HIPAA Commitment
While MedGrowMedia is not a covered entity under HIPAA, we operate as a Business Associate for our healthcare clients. We maintain strict protocols and technical safeguards to ensure all Protected Health Information (PHI) is handled in full compliance with HIPAA regulations.
How We Ensure HIPAA Compliance
EventRICH.AI Platform
Our proprietary tracking platform is built to be HIPAA-compliant from the ground up, ensuring no PHI is captured in analytics or tracking pixels.
No Unauthorized Tracking
We avoid standard tracking pixels that violate HIPAA. No Facebook Pixel, Google Analytics with PHI, or other non-compliant tools on patient-facing pages.
Secure Infrastructure
All data is encrypted in transit and at rest. Our servers use enterprise-grade security with regular audits and penetration testing.
BAA Agreements
We execute Business Associate Agreements (BAAs) with all healthcare clients, clearly defining our responsibilities and safeguards.
Technical Safeguards
- Access Controls: Role-based access with multi-factor authentication for all team members
- Encryption: AES-256 encryption for data at rest, TLS 1.3 for data in transit
- Audit Logs: Comprehensive logging of all access and modifications to PHI
- Data Segmentation: PHI is isolated from non-sensitive marketing data
- Secure Disposal: Proper procedures for secure deletion of PHI when no longer needed
Administrative Safeguards
- Annual HIPAA training for all employees with access to PHI
- Documented policies and procedures for PHI handling
- Designated Privacy and Security Officers
- Regular risk assessments and security updates
- Incident response plan for potential breaches
Important: What We Don't Do
- ❌We never use standard Google Analytics or Facebook Pixel on patient intake forms or appointment pages
- ❌We never track individual patient health information for marketing purposes
- ❌We never share PHI with third-party marketing platforms
- ❌We never store PHI longer than necessary for agreed services
Your Responsibilities as a Healthcare Provider
While we maintain HIPAA compliance on our end, your practice must also:
- Obtain appropriate patient consents before sharing testimonials or case studies
- Ensure your website and forms meet HIPAA requirements
- Maintain secure systems for storing patient communications
- Train your staff on HIPAA compliance for patient interactions
- Have proper BAAs with all vendors handling PHI
Breach Notification
In the unlikely event of a breach involving PHI, we will notify you within 24 hours and work with you to fulfill all HIPAA breach notification requirements, including notifications to affected individuals and the Department of Health and Human Services as required by law.
Regular Compliance Audits
We conduct regular internal audits and work with third-party security firms to ensure ongoing compliance. Our systems are reviewed quarterly for vulnerabilities and compliance gaps.
Questions About Our HIPAA Compliance?
We're happy to discuss our security measures and provide documentation for your compliance review.